Local Business Surveys
Build a survey, collect answers by QR code in person, and get the themes summarised for you.
Surveys collect the feedback customers will give privately but not publicly. Collecting by QR code at the point of service gets far better response rates than an email sent days later.
What it does
Reviews tell you what customers will say in public. Surveys tell you what they will only say privately, and the private version is usually more useful. More specific, less performed, and far more likely to name the actual problem rather than the mood it left behind.
The practical difficulty is collection. Emailed surveys reach people days later, when the experience has faded and the motivation has gone. That is why response rates are poor, and why the answers that do arrive come mostly from the very pleased and the very annoyed.
Collecting by QR code at the point of service fixes the timing. The customer is still there, the experience just happened, and answering takes a moment. Response rates are not slightly better than email, they are in a different league.
The other half is reading them. Two hundred free text answers is a job nobody does. Themes summarised for you turns that pile into three things worth fixing, which is the only reason to collect them at all.
Everything you get
Build the survey
Rating scales, choices and free text, without needing anyone technical.
QR code collection
A printed code at the counter, on the receipt or on the van, opening the survey in one tap.
Answers while it is fresh
Collected at the point of service rather than days later by email.
Themes summarised
Free text grouped into the recurring points, so two hundred answers become three things to fix.
Per location results
Compare sites so a problem at one branch is visible rather than averaged away.
Private by default
Feedback comes to you, which is what makes people specific.
Trend over time
The same questions each month, so you can tell whether a fix worked.
Follow up route
Somebody unhappy can be routed to a person rather than left with a form.
Export the raw answers
Every response, for when the summary is not enough.
From setup to first result
- 1
Ask few questions
Three to five. Every extra question costs you responses, and a long survey collects nothing.
- 2
Include one free text box
The scores tell you what. The free text tells you why, and that is the useful half.
- 3
Print the QR code
Counter, receipt, table, van. Wherever the customer is at the moment they finish.
- 4
Ask at the right moment
Right after the service, while the experience is still in front of them.
- 5
Read the themes, not every answer
Grouped feedback is what you act on. The raw list is there when you need it.
- 6
Compare locations
A problem at one branch disappears in an estate average.
- 7
Ask the same questions next month
Otherwise you cannot tell whether anything you changed worked.
What changes when you use it
- A long survey
- Emailing it days later
- Scores with no free text
- Collecting and never reading
- Using it to filter reviews
- People say more in private
- Timing beats everything
- Email surveys collect the extremes
- Two hundred answers nobody reads is nothing
- Averages hide the branch problem
People say more in private
A survey gets the specific complaint that a public review turns into a mood.
Timing beats everything
Asked at the counter you get responses. Emailed three days later you get almost none, and the ones you get are skewed.
Email surveys collect the extremes
Only the delighted and the furious bother days later. The useful middle never answers.
Two hundred answers nobody reads is nothing
Summarised themes are what turn collection into a decision.
Averages hide the branch problem
One site with a real issue disappears into an estate wide score.
It catches things before they become reviews
A private complaint you fix this week is a public review you never get.
What it measures
- Responses per location
- Response rate against customers served
- Average scores per question
- Recurring themes in the free text
- Change month on month
- Follow ups triggered
Reports you can send
Every output can be exported and carries your branding, never ours.
Survey
Your questions, built and live.
QR code
Printed, linking straight to the survey.
Theme summary
The recurring points across the free text.
Score trend
How the ratings move over time.
Per location breakdown
Which sites differ, and how.
Raw export
Every answer, for when you need the detail.
Who this is built for
Give a client feedback their reviews were never going to surface.
Find the branch with the problem instead of an average.
A standard survey across the network with results per site.
Hear the real reason before it turns into a review.
Get more out of it
- Keep it to three to five questions. Every extra one costs responses.
- Always include one free text box. That is where the useful part is.
- Ask at the point of service, not by email days later.
- Read the themes and act on three. Do not try to answer every response.
- Compare locations rather than looking at one estate average.
- Keep the questions the same so next month can be compared.
A long survey
Ten questions collects almost nothing. Three collects enough to act on.
Emailing it days later
The experience has faded, and you get answers only from the delighted and the furious.
Scores with no free text
You learn that something is wrong and never what it is.
Collecting and never reading
Two hundred unread responses is worse than not asking, because people expected it to matter.
Using it to filter reviews
Surveys are for private feedback. Steering unhappy customers away from public reviews is against Google policy.
By hand, or with this
| Doing it manually | With Local Business Surveys |
|---|---|
| Emailed days later | Asked while they are still there |
| Answers only from the extremes | A response rate that includes the middle |
| Two hundred rows nobody reads | Themes grouped for you |
| One estate average | A breakdown per location |
| Learning about it from a public review | Catching it privately first |
| No way to tell if a fix worked | The same questions, tracked monthly |
- Write three to five questions
- Add one free text box
- Print the QR code for the counter or receipt
- Ask right after the service
- Read the theme summary each month
- Compare the locations against each other
- Keep the questions the same next month
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
Why use a survey when I have reviews?
Because people say different things privately. A survey gets the specific complaint that a public review turns into a general mood, and it reaches you before it is public.
Why a QR code rather than email?
Timing. Asked at the counter while the experience just happened, you get responses. Emailed three days later you get almost none, and mostly from the extremes.
How many questions should I ask?
Three to five. Every extra question costs you responses, and a long survey collects nothing worth reading.
Do I have to read every answer?
No, and nobody does. The free text is grouped into recurring themes so two hundred responses become three things worth fixing.
Can I use this to stop bad reviews?
No. Steering unhappy customers away from public reviews is against Google policy. Use it to find and fix problems, which reduces bad reviews honestly.
Can I compare my locations?
Yes, and you should. One branch with a real problem disappears completely in an estate wide average.
How do I know a fix worked?
Ask the same questions every month. A change in the score for that question is the only evidence you will get.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Local Business Surveys and the other 41 tools.