Change hours on forty profiles in one action, not forty.
Every Google Business Profile you run, in one place. Bulk edits to hours, categories, services and attributes. One review queue across every location. Posting on a schedule instead of a list nobody ever gets to.
$5.33 per location per month · unlimited team members · no location cap
- One field, one location
- ~4 min
- Across 30 locations
- 2 hrs
- Same change in bulk
- ~4 min
- Locations per plan
- No cap
- Team members
- Unlimited
What actually breaks at scale
It never breaks loudly. A price goes up and reaches six locations out of nine. A service is dropped and stays listed at two. Holiday hours get set for the main site and nowhere else.
None of it makes a complaint that reaches head office. It makes a customer who turns up and finds something different from what they were told. That is quieter, and it costs a great deal more.
Why it happens
Work done one site at a time grows in a straight line. A four minute edit is twenty minutes across five locations and two hours across thirty. At that point it stops being a task and becomes a project, and projects get put off.
You end up with an estate where the main sites are looked after properly and everything else sits two or three corrections behind, for good.
What can be changed across every location at once.
Twelve fields, applied to whichever locations you choose. Exceptions get marked before the change runs, so the sites that genuinely differ are not flattened by it.
| Field | What the bulk action covers |
|---|---|
| Opening hours | Normal hours plus holiday and seasonal exceptions, pushed to any selection in one action instead of edited site by site. |
| Categories | Your main and second categories. This is the field that decides which searches each location can appear in at all. |
| Services | The service list for each site, so a location stops competing for work it does not do and starts showing up for work it does. |
| Attributes | Access, payment, amenity and service options. Quick to set, almost always left empty, and used by customers to filter. |
| Business description | Applied in bulk where the wording should match, and written per site where the location really differs. |
| Contact details | Phone numbers, websites and booking links corrected across the whole estate in one pass. |
| Menus and price lists | Item, price and section changes published to every location that carries them, including the ones you are withdrawing. |
| Photos and logos | Media queued per location so no site quietly goes a year without a new picture. |
| Google posts | Scheduled per location from one plan, with different content per site rather than one feed copied everywhere. |
| Review replies | Answered from a single queue covering every location and every source you have connected. |
| Products | Product entries kept once and published to the locations they apply to. |
| Holiday hours | One off closures and event hours set weeks ahead instead of remembered on the morning. |
Seven steps, in the order that makes them stick.
Steps four and six are the ones people skip. They are also the two that decide whether the rest of it holds.
- 01
Write down what you actually run
Start from the list of sites your business operates, not from what is already in a dashboard. The two rarely match, and the difference is where your stale profiles are.
- 02
Pull the logins into one place
Every profile under one organisation. While you are in there, remove every permission belonging to a former employee, agency or web developer.
- 03
Group it the way you work
By client, region, brand or manager. Past about ten locations a flat list is something you scroll, not something you use.
- 04
Audit before you touch anything
Field by field against your own record. A bulk tool carries out a decision quickly. It has no opinion about whether the decision was right.
- 05
Apply the shared fixes
One action across the selection, with the locations that genuinely differ excluded first rather than flattened and rebuilt afterwards.
- 06
Check it reached every site
A change that landed on twenty eight of thirty looks exactly like one that landed on all thirty. Only a check per location tells them apart.
- 07
Put the repeat work on a schedule
Posting, photos and review replies on a rhythm, plus an audit each quarter. Profiles start drifting again the day you stop correcting them.
Four ways estates are actually organised.
Agencies
- Locations grouped by client account
- Reports with your logo on the same plan
- No charge per account manager
- One view across every client at once
Franchises
- Head office standards pushed to the network
- Franchisee access limited to their own sites
- Local differences allowed and recorded
- Who is keeping to the standard, without phone calls
Multi location brands
- One estate view instead of thirty dashboards
- The same gap closed everywhere at once
- Sites falling behind named, not guessed at
- Hours and services matching across the estate
Operators adding sites
- A second location without a second workflow
- The same routine as the estate grows
- No plan change when you expand
- One login from day one
Per profile, or across the estate.
A separate login per location
The same edit repeated per site
Changes you assume landed
Local differences created by accident
Reviews answered wherever someone looks
Drift found by a customer
One organisation, grouped how you operate
One decision applied to a selection
Every location checked after the change
Exceptions recorded on purpose
One queue across every location and source
Drift measured on a schedule
Six things that are different by the end of the first month.
| Outcome | What it looks like in practice |
|---|---|
| One edit instead of forty | The same change applied across a whole selection, so the work stops growing with the number of locations you run. |
| Hours that are right everywhere | Including holidays and one off closures. Hours drift first and customers notice them fastest. |
| Reviews that get answered | One queue across every location and source, so the sites nobody was watching stop collecting silence. |
| Posting that keeps going | A schedule per location, rather than a task that needs somebody to have a spare hour in a particular week. |
| Categories that match the business | Corrected across the estate. This is usually the cheapest change available and the one that moves most. |
| A named list of what is behind | The locations that did not take the last few corrections, named rather than found out later. |
Worth tracking as you go: Locations under management · Fields corrected per bulk action · Locations confirmed updated · Reviews still unanswered across the estate · Locations with no recent post · Days since the last estate audit.
Five ways bulk editing causes damage.
All five can be avoided, and all five are common enough to be worth naming before you run your first change.
- 01
Applying a change without reading the preview
The tool has no opinion about whether your value is right. A wrong one reaches every location as fast as a right one, and the cost grows with the size of the estate.
- 02
Treating bulk speed as bulk judgement
The tool carries out a decision. Working out what each location should say is still work you do one site at a time, and skipping it is how estates end up confidently wrong.
- 03
Overwriting sites that should differ
A location with different hours or a different service list gets flattened. Rebuilding that exception afterwards costs more than excluding it would have.
- 04
Not checking the change landed
Twenty eight out of thirty gives no error and no symptom. The two that missed keep showing the old value until a customer finds them.
- 05
Keeping no record of the old values
Without them, undoing a bulk change means rebuilding thirty old entries from memory. In practice that means it never gets undone.
What it does not do.
Worth saying plainly. Most disappointment with this kind of software comes from the gap between what it does and what people assumed it would do.
- 01
It does not decide what is correct
The tool applies your decision quickly across a whole selection. Working out what each location should say is still a judgement, and it is still made one site at a time.
- 02
It does not keep itself tidy
Fields get changed back by suggested edits and merges, and access spreads again as staff and agencies come and go. Both need a check on a schedule, not one tidy up.
- 03
It does not make locations identical
Nor should it. Making every site say the same thing when one of them really is different is worse than letting them differ. That is why exceptions get recorded rather than removed.
- 04
It does not tell you whether you are visible
A profile that is complete, matching and current is the starting point, not the result. Whether it brings you enquiries is a separate question, and it needs measurement.
Per location. Never per seat.
You pay for the thing being managed. Adding the colleague who would actually do the work costs nothing.
- Per location, per month
- $5.33
- 30 locations
- $159.90 / month
- Bulk actions
- From one location up
- Tools included
- All 42
The tools an estate uses next.
Multi-location questions.
What does multi location management software do?
It holds the details of many business profiles in one place and lets you change them together. Hours, categories, services, attributes, posts, photos and reviews. Instead of opening each listing and repeating the same edit.
At what point is it worth it?
Around five locations. Below that, doing it by hand is annoying but survivable. Above it, a four minute edit becomes a two hour job and starts losing to everything else in the week.
What can I change in bulk?
Hours and holiday hours, categories, services, attributes, descriptions, contact details, menus, price lists, products, photos, posts and review replies.
What should never go out in bulk?
Anything local. The same description across forty sites reads as templated, and copying one location service list to all of them spreads mistakes faster than it spreads consistency.
How are locations that differ handled?
Mark them as exceptions before the change runs. Without that step the first real difference gets overwritten, and teams stop trusting bulk actions altogether.
Why does a bulk change need checking?
Because sending a change and the change landing are two separate events. Partial application is common, gives no error, and reads as success from the dashboard.
Can a bulk change be undone?
Yes, as long as the previous values were captured first. Without them, undoing it means rebuilding thirty old entries from memory, which is not a plan.
What tends to go wrong first across an estate?
Hours, then services, then phone numbers. All three drift quietly and none of them produces a complaint that reaches head office.
How do I find profiles nobody is managing?
Compare what you operate against what shows up in the dashboard. Most estates turn up at least one listing nobody has touched in years.
Who usually still has access they should not?
Former staff, former agencies and former web developers. Permissions almost never get removed when the relationship ends.
Can franchisees keep their own logins?
Yes, limited to their own locations. Splitting the roles is what lets local teams work without head office losing the view across the network.
Is review management included?
Yes. Every review across every connected location and source arrives in one queue, and the replies go out from there.
Does it cover posting and photos?
Yes, scheduled per location. Different content per site matters. The same post across every listing is obvious to anyone who checks two of them.
How does rank tracking fit in?
Every location is measured on the same grid and the same keywords. So comparing two sites tells you how they are performing, not how each one happened to be measured.
Can reports carry my logo?
Yes, on this plan, with your branding throughout and the method still shown so a client can check the numbers.
Is there a limit on locations?
No. It is $5.33 per location per month at two locations and at two hundred, and nothing new appears at a threshold.
Do extra users cost anything?
No. The price is per location only, so adding the people who would actually use the software is free.
What happens when a location closes?
Retire it on purpose and log the change. A listing left live keeps telling customers you trade from an address you left.
Does this replace having someone manage the estate?
No. It removes the repetition, so the person managing it spends their time deciding things rather than making the same edit forty times.
Where should I start?
The inventory. Nearly every estate finds a location nobody was managing, and that one has usually been wrong the longest.
Start with the location you forgot you had.
Nearly every estate finds one. All 42 tools, $5.33 per location per month, no contract.