Local Citations
Audit every directory listing you and find the ones that disagree.
A citation audit reads the directories carrying your business details and reports which ones contradict your real name, address and phone number.
What it does
You appear in more places than you ever submitted to. Directories harvest from each other, so a detail you changed years ago can still be circulating in places you have never visited and would not think to check.
This is the quietest failure mode in local search. Nothing breaks visibly. Somebody looks you up, finds a number that rings out, calls the next business on the list, and you have no idea it happened. There is no notification for a customer who gave up.
A citation audit compares what those directories say against what is actually true and hands you the disagreements, with the exact wrong value each one is publishing.
The fix is then ordered rather than exhaustive. A small number of sources feed most of the others, so correcting those stops the wrong details being copied onward. Chasing every obscure listing individually is work without much return.
Everything you get
The directories that matter
The sources other sites actually harvest from, rather than a padded list nobody reads.
Checked against your real details
Name, address and phone number compared character by character, because near enough reads as a different business.
The wrong value shown
Not just a flag. What each listing currently says, so you know what you are asking them to change.
Duplicate detection
Two entries for one business, which splits your reviews and leaves neither looking strong.
Missing listings
Places you ought to appear and do not.
Ordered by influence
Sources that feed others first, because correcting one of those corrects several.
Correction tracking
What you submitted and when, since these take weeks and are easy to lose track of.
Client ready export
The audit, the problems and the progress in one document.
From setup to first result
- 1
Fix your details in one place
One canonical version. Everything below is compared against it, so it has to be right first.
- 2
Run the audit
It reads the directories and flags every disagreement.
- 3
Sort by influence
Correct the sources others copy from before touching the small ones.
- 4
Submit the corrections
Mostly a form and a wait. Keep a record of what you sent.
- 5
Resolve duplicates
Merge or remove, so your reviews stop being split across two entries.
- 6
Re audit in a month
Directories are slow and a fair number of corrections simply do not take.
What changes when you use it
- Varying the address format
- Chasing hundreds of tiny directories
- Leaving duplicates alone
- Submitting and never checking
- Leaving an old phone number live
- Wrong details fail silently
- Directories copy each other
- Old addresses outlive the move
- Duplicates split your reviews
Wrong details fail silently
A dead number costs you the customer and tells you nothing about it.
Directories copy each other
One uncorrected source keeps feeding the same error back into circulation.
Old addresses outlive the move
Years later the previous address is still being passed around.
Duplicates split your reviews
Half your proof on each entry, and neither looks like the obvious choice.
What it measures
- Listings matching your details exactly
- Listings with a wrong phone number
- Listings carrying an old address
- Duplicate entries found
- Influential sources corrected
- Change in matching listings over time
Reports you can send
Every output can be exported and carries your branding, never ours.
Disagreement list
Every listing that contradicts you, and how.
Duplicate report
Second entries that need resolving.
Missing listings
Where you should appear and do not.
Progress record
What has been corrected since last time.
Who this is built for
Ship location pages, schema and locators for clients without a development queue.
Give every location a page that can rank and a route from the homepage to it.
Roll out consistent local pages across the network at once.
Turn profile visibility into enquiries on your own site.
Get more out of it
- Write your details down once and never vary them. Suite or Ste, Road or Rd, choose and keep it.
- Correct influential sources first. Smaller directories often follow on their own.
- Resolve duplicates before chasing minor errors. A split review count does more damage.
- Record every submission with a date. Most corrections take weeks.
- Re audit a month later. A meaningful share of corrections never take the first time.
- Match your Google listing exactly, including any spelling you would not have chosen.
Varying the address format
Suite here, Ste there. Read as two businesses by things that match on strings.
Chasing hundreds of tiny directories
Rarely read, rarely copied. Effort with almost no return.
Leaving duplicates alone
They split your reviews and confuse which entry is real.
Submitting and never checking
Plenty of corrections silently fail. A month later tells you which.
Leaving an old phone number live
The single most expensive error available here, and the easiest to never notice.
By hand, or with this
| Doing it manually | With Local Citations |
|---|---|
| Looking yourself up occasionally | Every directory audited at once |
| Knowing something is wrong | Knowing exactly what each one says |
| Working alphabetically | Working by what gets copied |
| Duplicates ignored | Duplicates found and resolved |
| A one off tidy | Progress tracked month to month |
- Write one canonical version of your details
- Run the audit and sort by influence
- Correct the sources others copy from
- Resolve any duplicate entries
- Record what you submitted and when
- Re audit in a month and chase what failed
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
What is a citation audit?
A check of the directories carrying your business details, reporting which ones disagree with your real name, address and phone number.
How many directories genuinely matter?
Far fewer than the large packages imply. A couple of dozen feed most of the rest, and correcting those fixes a lot of smaller sites automatically.
Do wrong citations affect rankings?
They affect trust signals, and they affect customers more directly. Someone who finds the wrong address does not try again.
What is a duplicate listing?
Two entries for the same business, usually left behind by a move or a rename. They split your reviews and neither entry looks strong.
How long do corrections take?
Days on some sites, weeks on others, which is why recording what you sent and re auditing later matters.
Should I match Google exactly?
Yes, including any odd spelling on your Google listing. Consistency beats tidiness here.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Local Citations and the other 41 tools.